When people hear marketing automation, many think of emails sent according to rules. For content that isn't enough, because the content itself has to be created regularly. Here you will find which steps are easy to automate and which ones you should keep.
What is easy to automate
Automation pays off for work that repeats every week and follows clear rules.
- topic research on a fixed schedule
- first drafts for copy and images
- adapting a post to each channel
- scheduling and publishing at the right time
- confirmation that a post really went live
Strategy, approval and anything that needs personal judgment are better left with you.
How to calculate the time saved honestly
The calculator above only works with your own values. Estimate how long a post takes you today, from idea to publishing, and how long it would take to review a finished draft.
Stay realistic. Even with Timmy you need time for approvals and for posts you want to write yourself. What goes away is the work in between: finding topics, rewriting copy, making images and entering dates.
How to set up the automation
You describe your offer, audience and goals, or Timmy reads them from your website. Then you decide how often Timmy prepares posts for which channels.
Finished drafts reach you in one batch for review. What you approve, Timmy publishes at the scheduled time, and then the next round begins. You decide for each step how much you want to review yourself.
When something goes wrong
Networks change their interfaces, connections expire and sometimes a platform rejects a post. Good automation tells you right away instead of quietly carrying on.
In mr.timmy every post keeps its source, status and history. The real-time dashboard shows what Timmy is working on, and you can step in wherever you want.