A content plan rarely fails because of the idea. Usually there is no time during the week to turn the plan into finished posts. These tips help whether you plan with mr.timmy or with a spreadsheet.
How often you should post
There is no number that fits everyone. What matters more than volume is that you can keep your rhythm for months. Two posts a week that reliably go out do more for you than five that fizzle out after three weeks.
So set your rhythm based on the time you really have. If it goes well, you can post more later.
Where topics come from
The best topics are often questions your customers ask you anyway. Note them down for a week and you will have material for a month.
- questions from conversations and emails
- insights into your work and your processes
- results and small wins
- your take on current topics in your industry
For current topics, Timmy searches sources such as Reddit, Hacker News, X, Quora and LinkedIn on a schedule and rates them by real engagement.
One topic, several channels
LinkedIn, Instagram and Facebook each have their own habits. On LinkedIn people read longer thoughts, on Instagram the image carries the post and the caption adds to it.
So write the same idea in the form that suits each channel instead of pasting one text everywhere. This is exactly the step Timmy takes over: one idea becomes a separate version for every channel.
Approval instead of autopilot
Publishing automatically sounds convenient, but there is a catch: a failed post also goes out under your name. So set a fixed moment each week to review your posts.
In mr.timmy this step is built in. No post goes out before you approve it, and until then you can edit or move any draft.