GUIDE
How a good LinkedIn post is structured
A LinkedIn post shows up truncated in the feed at first. On mobile you see roughly the first 140 characters, on desktop about 210, before “see more” appears. So whether someone keeps reading comes down to a single line.
The generator gives you three drafts with different openings. Take the one that sounds most like you, and add a detail only you know. That can be a number from your project, a name, or a moment you remember.
The first line carries the whole post
The first line has to work on its own. A concrete observation, a result with a number, or a clear opinion all work well. A sentence that just announces something important is coming works less well.
Compare two openings. “Today I'd like to share something about onboarding” says nothing. “Our onboarding now takes five days instead of three weeks” sparks curiosity, because you want to know how that happened.
Structure in three parts
After the opening comes the core, where you explain what happened, what you learned, or why you see things a certain way. Write short paragraphs of one to three sentences and leave a blank line between them, because on mobile a long block quickly turns into a wall of text.
At the end comes a simple question for readers or a concrete next step. A question like “How do you handle this on your team?” invites comments because it's easy to answer. A slogan as a closer, on the other hand, quickly starts to look like an ad.
How long can a LinkedIn post be?
LinkedIn allows up to 3,000 characters per post, including spaces and line breaks. There's no official recommendation for the ideal length. Analyses from tool providers often find good results around 1,200 to 1,600 characters, which roughly matches the “Medium” setting in the generator.
Length is best decided by the content. A short insight doesn't need ten paragraphs, and a before-and-after story can run longer as long as every paragraph adds something new.
Which tone fits?
The “Factual” setting fits how-tos, numbers, and project experience. “Personal” tells the story from your own perspective and suits lessons learned and retrospectives. With “Opinionated,” you take a clear stance in the first line and back it up, which often gets the most comments.
Stick with a tone that fits you. If you usually write factually and suddenly turn very personal, it can feel off to the people who already know how you write.
The work isn't over once you post
Comments are where conversations actually happen on LinkedIn. When someone asks a question or pushes back, reply with a full sentence instead of a thumbs-up. That way the person knows they were read, and it often turns into an exchange that others follow along with too.
Set aside some time after publishing to be available. A post whose comments go unanswered quickly starts to look like a notice board everyone just walks past.
Better to post regularly than rarely and then a lot at once. Publishing a post on the same day every week keeps you in your contacts' minds better than posting three times in one week and then going quiet for a month. The generator helps you get started, and the content calendar template helps you keep it up.
Before you publish the draft
An AI draft doesn't know your numbers, names, or experiences. The model is instructed not to make anything up, so it writes more generally wherever a detail is missing. That's exactly where you come in.
- Add a real number, a date, or a concrete example from your day-to-day.
- Read the text out loud once. Rewrite anything you'd never actually say.
- Cut sentences that just repeat what's already there.
- Put at most three hashtags at the end, or skip them entirely.
If you want to post every day without starting from zero each time, mr.timmy can automate that. Timmy researches topics, writes in your brand voice, and publishes only once you approve.